Welcome to the 12th issue of Always Be Learning!

If you were forwarded this email, you can sign up here.

The people have spoken!

Last week, I asked what direction you wanted this newsletter to head in and the vote was almost unanimous…

You voted for weekly marketing tip breakdowns.

So that’s where we’re starting today!

Here's a welcome gift to celebrate: 101 eCommerce Tactics

Now let's get this show on the road.

TODAY’S MARKETING BREAKDOWN:

Steal this upsell marketing tactic from beam: Offer a discount on multiple future orders 👇

WHY IT WORKS:

This marketing tactic works for both the customer and the business.

The customer gets:

✅ A discount

✅ Pays shipping once (or free)

✅ Doesn't have to reorder for months

Your business gets:

✅ Higher LTV

✅ Improved retention

Verdict: Win-Win.

ONE SIZE FITS ALL?

Some of you might be asking: “But this looks like it works for subscriptions only…”

This offer can be repackaged in a different way for non-subscription businesses.

The solution is bundling.

It’s everywhere.

For example, Skinny & Co’s is offering ~$10 off this 3-pack bundle.

• 3 single products = ($29.99 x 3) = $89.97

• Discounted 3-pack bundle = $79.99

• Bundle Savings = $9.98

They can position these savings in a few ways:

• “Save over $3 on each jar”

• “Save $10 when you stock up”

• “Save over 10% when you bundle and save.”

They have a lot of flexibility with how they want to test out this messaging.

BOTTOM LINE:

If you’re selling a product that needs to be repurchased on a frequent basis, it makes a ton of sense to offer bulk discounts - subscription or non-subscription.

It’s a great way to upsell existing customers.

And any new customer that comes in on a bulk discount is more likely to be a loyal one because of the larger purchase.

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There you have it - 1 marketing tip to help your DTC business!

Here’s what else I’m checking out in the DTC world:

1. Everything You Need to Know About Shopify Audiences

2. 20 Books that will help you master marketing

3. TikTok’s launching Twitch-like subscriptions

Hope this has been helpful!

See ya next Thursday,

Joe

P.S. Whenever you're ready, there are 3 ways I can help you:

1. Join the waitlist for my Email Marketing 101 course (click here).

2. Apply to join my free slack community of DTC marketing leaders (click here).

3. Sponsor my newsletter and get your brand or business in front of your fellow ABL subscribers (reply to this email).

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