- Magnetic Marketing
- Where do I start?
Where do I start?
The beginner's guide to launching your Email + SMS marketing channels.
Welcome to the 28th issue of Always Be Learning. The newsletter that doesn’t charge you extra for guac.
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Today's Marketing Breakdown:
In this week's issue, I'm going to show you how to launch your Email + SMS marketing channels and get your CRM program hummmmming.
Choosing your channel
Choosing Your Channel:
Email is a must-have.
SMS is a nice-to-have.
If you need to pick one, go with email. Customers expect a DTC brand to have some form of email comms. SMS is still growing.
That does NOT mean you should sleep on SMS. Using both is ideal.
Need more convincing? Here are 18 stats you should know on customer retention, email marketing, and SMS marketing 👇
Struggling to keep customers coming back?
Here are 18 customer retention stats you need to know: 🧵
— Joe Portsmouth 🧲 (@joe_portsmouth)
Feb 19, 2022
Let's assume you want to set up email and SMS.
This is the easiest plug-and-play tech stack most DTC brands should use:
This stack can power any sized business.
These are obviously not the only tools out there, though. Most will do just fine.
Just remember that your data infrastructure needs to be air-tight. Collecting accurate and real-time data will be critical to the success of your CRM program.
You should set up all of the automations below for Email & SMS (at minimum):
1. Welcome Series (Leads)
Goal: Get 1st purchase
At least 4 emails over 7 days
2. Onboarding Series (Customers)
Goal: Nurture new customers
At least 4 emails over 7 days (probably should go beyond 7 days but this is the bare minimum I'd set up)
3 & 4. Abandon Browse & Cart
Goal: Convert high-intent site visitors
3-4 emails over 4-5 days for each flow
Goal: Reengage customers that have not purchased in the last x days
4 emails over 2 weeks (bare minimum, could be much longer)
Set up these 5 automations and you're in business.
They will ensure strong open and click rates when you start out. Crucial for deliverability and sender reputation.
Those are the basics to get started. But there's so much more to it than that.
I've worked at companies where Email + SMS marketing drove over 50% of the total revenue for the business.
You can get there too. It all starts with the foundation discussed above.
There you have it! 1 marketing tip to help grow your DTC business.
Here’s what else I’m checking out in the DTC marketing world:
Hope this has been helpful!
If you enjoyed it, please forward it along to your marketing friends.
See ya next Thursday,
P.S. Whenever you're ready, here's 1 big way I can help you:
Cohort 2 of my Email Marketing 101 course is less than 2 weeks away.
I'll show you how to take the foundations discussed in this newsletter and turn email marketing into a powerhouse revenue driver for your business.
Cohort #1 had a perfect 10/10 Net Promoter Score, and that was just the warm-up...
You don't want to miss Cohort #2 👇