5 of the most common customer objections

And how to crush them with great copywriting.

November 17, 2022

PRESENTED BY:

Welcome to the 35th issue of Magnetic Marketing. The newsletter that only looks one way when it crosses the road.

📣 Quick Announcement: I will be taking next week off for Thanksgiving. Good luck to all you marketers out there prepping for Black Friday and Cyber Monday! I'll be back in your inboxes on December 1st.

A MESSAGE FROM THE MARKETING MILLENNIALS:

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Working as a marketer is kind of weird. Your job is literally to master the art of getting people’s attention – easier said than done.

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My name is Daniel. I’m a marketing operator, a brand consultant, and the creator of The Marketing Millennials newsletter.

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Today's Marketing Breakdown:

One of the best ways to sell is by crushing objections.

In today's issue, I'm going to power through some of the most common objections your customers might have and how you can crush them to win the sale.

Objection #1: “This isn’t for me.”

If a qualified prospect says this, there's a messaging issue.

To crush this objection:

  • Personalize your copy

  • Speak in their language

  • Eliminate risk with a free trial

A great example:

Objection #2: “I don't have time.”

This means your solution is not convenient enough.

Increase convenience by:

  • Doing the work for them

  • Offering hands-on support

  • Reducing friction to get started

A great example:

Objection #3: “I don't need this.”

Remind them why they're on your site looking for a new solution.

To crush this objection:

  • Poke their pain points

  • Sell the desired transformation

  • Show what life looks like if they don't take action

A great example:

Objection #4: “I don't trust you.”

People buy from companies they trust.

Display credibility with:

  • Social proof

  • Testimonials

  • Relevant statistics

A great example:

Objection #5: “I can't afford this.”

Price is not the problem. It's the perceived value.

Increase value by:

  • Showing proven results

  • Adding free gifts, perks, etc.

  • Remove risk with guarantees

A great example:

There you have it! 1 marketing breakdown to help grow your e-commerce business.

Here are a few other golden nuggets for this week:

🤖 AI: 10 mind-blowing AI websites that you’ve probably never heard of. Read here.

📧 Email: What to focus on if you're just starting out with email marketing. Read here.

✍️ Writing: This unique spin on the AIDA model caught my eye. Read here.

📈 Growth Marketing: 11 formulas to write high-converting ad copy. Read here.

Hope this has been helpful!

If you enjoyed it, please forward it along to your marketing friends.

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See ya next Thursday,

Joe