- Magnetic Marketing
- A 15%+ increase in revenue with 6 words
A 15%+ increase in revenue with 6 words
Yes. It really is that simple.
Welcome to the 25th issue of Always Be Learning. The newsletter that will let you know when you have a piece of food stuck between your teeth.
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Today's Marketing Breakdown:
In today's issue, I'm going to show you how to increase your revenue by over 15% with six words.
It's going to be a quick one!
See that one line of copy highlighted in the blue box?
I ran an A/B test on an Attentive popup:
Version 1 = no line of copy
Version 2 = line of copy under email form
Adding this one line resulted in a:
10.79% uplift in signups
15.79% uplift in revenue generated from these signups
Why does it work?
You can call it FOMO, loss aversion, or whatever you want...
Nobody gets joy out of clicking a link that says: "No, I don't like free stuff"
Plus, outside of the obvious performance improvement, I love this tactic for a few other reasons:
It was dead simple to test.
It shows some brand personality.
It's subtle and not too pushy or "in your face."
One small tweak can have a huge impact on your performance.
This is a low-lift A/B test that any business can run.
Play around with different types of language and let me know how it goes.
ALSO - shout out to my man Kenny Smithnanic who taught me this tactic!
There you have it! 1 marketing tip to help grow your DTC business.
Here’s what else I’m checking out in the DTC marketing world:
Hope this has been helpful!
If you enjoyed it, please forward it along to your marketing friends.
See ya next Thursday,
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