Welcome to the 30th issue of Always Be Learning. The newsletter that's only 61 home runs away from tying Aaron Judge's home run record.

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Today's Marketing Breakdown:

The average conversion rate for an e-commerce website ranges between 2-5%. That means over 95% of your website traffic is wasted by not collecting emails.

No emails = No follow up = No revenue

Here are 7 ways to collect more emails:

1. Offer a Discount

• $ Off

• % Off

• Free Sample

• Buy 1, Get 1 Free

$ Off and % Off will attract higher intent buyers but a lower # of sign-ups.

Using "FREE" messaging attracts more sign-ups but lowers buyer intent.

Example:

2. Provide Free Value

Take your best blog, thread, article, etc. and turn it into a free pdf or ebook.

The free value you provide should be related to your eventual offer.

Example:

3. Use Social Proof

"If 85K+ people are signed up, this must be good."

Testimonial quotes are icing on the cake.

Example:

4. Offer a Free Trial

Eliminate risk for the customer and let them try your service for free.

If you are selling a product, offer a 100% Money-Back Guarantee.

Example:

5. Use Quizzes, Tests, or Assessments

People love to learn about themselves.

Make them provide their email to get the results.

Best part? You can use their answers for segmentation and personalization to provide an unforgettable customer experience.

Example:

6. Host a Webinar

Webinars are great because they have high perceived value AND promote urgency.

How often do you have your customer's attention for as long as a 30min webinar?

Capture their email to send a calendar invite and follow up after the webinar.

Example:

7. Build Hype with a Waitlist

Offer early access to a new product or service.

Use phrases like: "Be the first to know."

Provide value while they are waiting with an automated email series to keep them warm.

Example:

Bottom Line:

Email capture is crucial to keep the conversation going and close the sale.

Every email not captured or converted is wasted traffic.

If you're looking for more lead magnet examples, check out this article with 69 other ideas!

There you have it! 1 marketing tip to help grow your DTC business.

Here’s what else I’m checking out in the DTC marketing world:

1. Steal these 10 storytelling secrets (click here)

2. How to create landing pages that convert at 9.98% (click here)

3. Learn about Price Relativity and why it's causing you to spend more than you normally would (click here)

Hope this has been helpful!

If you enjoyed it, please forward it along to your marketing friends.

See ya next Thursday,

Joe