Welcome to the 17th issue of Always Be Learning. The newsletter that momma always said was like a box of chocolates. Ya never know what you're gonna get.

If you were forwarded this email, you can subscribe by clicking below:

Friend of the program:

Alex & Books Newsletter - Get a new book summary every week with actionable advice to improve your life.

Join 20,000+ readers by clicking below!

Today's Marketing Breakdown:

First off, a special shoutout to Sandeep M. who is the inspiration for today's issue!

Sandeep wrote in a few issues ago asking for some content on SaaS so that's where we're headed today.

Does that mean anybody who writes in asking for specific content will get shoutouts and dedicated newsletter issues? Only one way to find out...

Today's focus is Affiliate Marketing.

I've been seeing some really smart marketing campaigns popup lately for the SaaS tools I use on a monthly basis.

One Affiliate Partner program that stands out is TweetHunter

They offer you a 30% commission on ALL payments for new customers that use your referral link.

That means on a $49/month subscription, they're willing to pay YOU $14.7/month for that particular customer.

And they let you create multiple referral links so you can test out different placements and know which links convert the best (below are my TweetHunter affiliate partner stats).

And the best part of TweetHunter's affiliate program? If you get 5 conversions for them, they give you TweetHunter free for life.

So let's do a quick recap of this brilliant marketing tactic:

1. Existing customers get paid for spreading the word.

2. The company gives you all the tools you need to promote your affiliate link.

3. The company gets more customers.

4. Those new customers hear about the affiliate program from their friend.

5. They start referring their friends.

It's a Win-Win-Win for everyone involved. The rare Michael Scott trifecta.

TweetHunter's affiliate program was one of the most generous deals out there... until earlier this week.

beehiiv (the company that is allowing you to read this newsletter right now) launched their affiliate program with a 50% revenue cut for 12 months.

And they make it incredibly easy to get started:

This is a smart move by a company that is primed for growth. Their current newsletter creators rave about the service already (that's why I'm here!) and beehiiv is just throwing fuel on the fire.

Bottom Line:

Your best marketers are your current customers.

Let me repeat that for the folks in the back.

Your best marketers are your current customers.

Offering a generous affiliate deal gives your most loyal fans one more reason to love and support your brand.

If you're looking to start your own affiliate program, I highly recommend checking out Rewardful (that's the service TweetHunter and beehiiv use).

There you have it! 1 marketing tip to help grow your DTC business.

Here’s what else I’m checking out in the DTC marketing world:

1. 6+ BIG Shopify updates that you need to know about

2. 5 simple ways to turn your users into your best marketers

3. 5 big mistakes that people make when interviewing buyers

4. 13 profitable email marketing lessons that you can learn in under 3 minutes

Hope this has been helpful!

If you enjoyed it:

1. Please forward it along to your marketing friends!

2. Reply to this email with what you want me to break down next. I promise I'll reply (you saw I'm not lying today!)

See ya next Thursday,

Joe

P.S. Whenever you're ready, there are 3 ways I can help you:

1. Join the waitlist for my Email Marketing 101 course (click here).

2. Apply to join my free slack community of DTC marketing leaders (click here).

3. Sponsor my newsletter and get your brand or business in front of your fellow ABL subscribers (reply to this email).

P.P.S. And if you want to start writing your own newsletter on beehiiv, get started here!